“Together we are strong,” “be a helping hand,” and “never lose hope” may not be the sort of words one usually associates with a customer loyalty program, or its operator. But then, Sofia Simeonidis isn’t like most people I’ve met. Her focus, after all, is on our happiness and our financial well-being.
Sofia is an Independent Lyconet Merchant Marketer, which is affiliated with myWorld, a vast network connecting businesses to customers who can earn cashback and use interchangeable loyalty points wherever they shop. It’s about everyone getting the most out of the shopping experience — on both sides of the ‘register’. The program is powerful, but it’s Sofia’s warm personality that really shines as she extols the benefits of living well and shopping smartly.
Sofia served as a treasurer and bookkeeper for the ISCO (Intercultural Society of Central Okanagan), the Kelowna chapter of Toastmasters, and the parental advisory of her children’s school. Her sunny nature is matched by her ability and determination. In the words of one of her local clients, “Sofia displays a level of creativity, wit, and analytical thought unmatched by most. Her research skills are phenomenal, and when Sofia is on task, nothing will stop her from reaching her goal.” Socially, many will know Sofia from her online trail-walk videos, which she begins joyously: “Good morning, world!”
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